Roam the four corners of the world in search of its finest features, while indulging in our hotel offerings and hospitality. Let us reveal where and how to immerse yourself in local attractions and world-famous events.
Our rich heritage is expressed in four distinct brands, each with its own compelling back-story. And the fascination continues with visits by star chefs, the opening of dramatic new hotels and much more.
You'll truly feel the beating heart of Moroccan history with a visit to Tétouan. Facing Spain, Tétouan has long been a bridge between East and West, enjoying, in fact, a unique marriage of neighboring Andalusia and Moroccan culture. But the place that the Berbers baptized the "eye" has its roots in a history spanning several thousands of years.
Following in the footsteps of the Phoenicians who established a trading post here in the sixth century B.C., visitors will discover an exceptional historical heritage. A UNESCO World Heritage site, Tétouan owes its prestige to its medina, a powerful symbol of passing time, but also of the influence Andalusia has had on the Moroccan people. A Moroccan symbol of the end of the Reconquista of Spain by the Christian kings in the fifteenth century, Tétouan is a veritable compendium of Western history.
Despite being small in size, the medina has huge importance. Fiercely preserved by its inhabitants, mostly descendants of the families who founded it, it conceals many treasures, symbolically representative of passing time.
A simple stroll around this Arab-Andalusian gem turns into a leap back in time with its ancient cobbled streets of centuries-old stones. And when at twilight, the sun casts an oblique light on these venerable walls and delicate arches, the atmosphere becomes magical. This is when you''ll relish discovering every last detail, every last element of this Eastern ode, all with something quite divine about it. As all eternity stretches out before your eyes, in its most natural guise, why not enjoy a mint tea, a timeless ceremony whose aromas are ceaselessly enchanting.
If you're lucky enough you might be able to watch a charming performance of Andalusian music, typical of Tétouan and known as Al-Ala, before tasting Tétouan's cuisine, tinged with Spanish and Portuguese influences.
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